1994 Group Universtities' Reputation Research

Community Research was commissioned by a syndicate of 7 of the UK's top universities (including Leicester, Bath, and Goldsmiths, University of London) to conduct research about their reputations. The universities, all members of the 1994 Group,  jointly commissioned the work which explored how the various Higher Education Institutions are perceived by both middle class consumers and key opinion leaders. Key Driver Analysis was conducted for each University to help each institution to understand the drivers of their own reputation and of the leading ‘best in class' Higher Education Institution.

Leicester University - Exploring perceptions of the Student Support and Development Service

The University of Leicester was undertaking a review of the Careers, Learning Support and Student Enterprise services provided by the Student Support and Development Services (SSDS) function in order to identify how it could better meet student needs. The research programme conducted by Community Research comprised seven discussion groups with students, an online survey of 500 students and an online discussion board with distance learners. The results have been used to directly inform the on-going service review process and were disseminated internally by a full presentation of results to the review panel and a facilitated discussion regarding actions to enhance the service.

School of Oriental and African Studies (SOAS), University of London - Branding and Communications Research

Community Research was commissioned to design and undertake a piece of research to gather the views of varied audiences on the SOAS brand. An open access online survey was undertaken. E-mails were sent out to a mixed sample of contacts and a link to the survey was also included on alumni web pages. In total, 942 responses were received. The feedback received was analysed and reported back to the SOAS marketing team in the form of a debrief presentation. The work has been used to inform the on-going development of the SOAS brand and has allowed the marketing team to target communications more effectively to the variety of international markets where SOAS has an interest.