Listening to customers, inviting feedback on services and exploring their views on where and how money should be invested is crucial to establishing a sustainable approach to future water supplies. In advance of submitting its latest Water Resources Management Plan (WRMP), South Staffs Water (incorporating Cambridge Water) commissioned Community Research to carry out a study with household, business and future customers to help them to understand customers’ priorities and to invite them to share their views on a variety of investment options. The information has been used to develop the companies’ draft WRMPs and to contribute to their Business Plans.
Read MoreWe are often required to explain complex issues to research participants in deliberative (informed dialogue) research. Over the years we have used a number of ways to do this and we have successfully helped members of the public to understand the complexities of a wide range of subjects – from the challenges of global food sustainability; to the difficulties facing NHS bodies in redesigning services for a changing population.
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