In common with every other area of our lives, AI is radically reshaping the market research sector. The scale and speed of change is mind-boggling. In this longer read, we reflect on the use of synthetic respondents in research…
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Our musings from the 2026 summer research conferences, focusing on the practicalities, risks and ethical dimensions of AI in research…
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Debate about AI and its implications for individuals, organisations and society as a whole seems to be everywhere at the moment. Research is no different, and there is active debate about the opportunities and risks of AI for research. Here we share our current thinking and our approach to using AI in our work…
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Many of our clients are considering the regulatory implications AI. This includes the GMC, who asked us to speak to doctors about their experiences of using AI in their practice, and to consider the opportunities and risks that the GMC needs to manage.
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