In common with every other area of our lives, AI is radically reshaping the market research sector. The scale and speed of change is mind-boggling. In this longer read, we reflect on the use of synthetic respondents in research…
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Debate about AI and its implications for individuals, organisations and society as a whole seems to be everywhere at the moment. Research is no different, and there is active debate about the opportunities and risks of AI for research. Here we share our current thinking and our approach to using AI in our work…
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‘Vulnerability’ is a complex and ever-changing concept, and research with people in vulnerable circumstances is not straight-forward. At Community Research we offer considerable experience in research with people in vulnerable circumstances, and here we share our perspective on the role of research and insight in helping you understand vulnerability.
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