In common with every other area of our lives, AI is radically reshaping the market research sector. The scale and speed of change is mind-boggling. In this longer read, we reflect on the use of synthetic respondents in research…
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Is it ever okay to throw an egg at a candidate standing for election? Our 2026 research for the Electoral Commission explores the public view of that and other related questions…
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We’ve helped some of the UK's leading regulators and consumer protection bodies grapple with some highly complex policy issues. We’ve relished the challenge of bringing public, stakeholder and professional voices into our clients’ decision-making processes. Read more about how our work has supported clients…
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We believe that communities have a right to have a say in the decisions that affect their lives and that they can be enabled to do so, even where decisions are complex or technical or involve difficult trade-offs. Read more about how we approach this…
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